Content Marketing Specialist
Zluri (https://www.zluri.com) is a comprehensive SaaS Operations (SaaS Ops) management platform for IT teams. It helps IT teams Discover, Manage, Secure, and Comply across multiple SaaS applications, all from a single dashboard. In short, Zluri puts the IT team back in control of their new SaaS-ified landscape.
We founded Zluri in the mid of 2020, and we are a young start-up. You can get all the adrenaline rush of working here and learn a ton of new stuff every day. If start-ups get you excited, then this opportunity is for you.
You can read more about why we are building Zluri here - https://www.zluri.com/blog/why-zluri-why-now/.
As a Content Marketer, you will completely own inbound marketing & strategy and help drive growth metrics. This involves ideating and executing on a customer and product value focused content plan, a distribution plan as well as building a community focused on our domain.
Roles and Responsibilities
Own & manage organic demand and inbound marketing.
Be a domain expert, build a cohesive content strategy aligned with marketing goals
Create an editorial calendar, delegate tasks, and ensure that deadlines are met.
Handle end-to-end distribution of content to maximise inbound targets
Produce high-quality content by collaborating with design and writing teams.
Help ideate and build assets such as blogs, whitepapers, templates and LPs
Understand SEO best practices and ensure all content meet guidelines
Collaborate with Product marketing & Demand Gen to streamline campaigns
Generate ideas to increase customer engagement.
1-2 years SaaS experience mandatory
3-4 years experience in Content marketing/writing
Understanding of marketing funnels, buyer personas & SaaS foundations
Ability to predict audience preferences with an editorial mindset.
Hands-on experience with SEO and tools like Google analytics
Expertise in distribution using various channels & platforms
Project management skills and attention to detail.
Excellent communication and writing skills in English.
Search Engine Optimization (SEO)