Marketing

Content Marketing Specialist

Bengaluru   |   Full Time

Content Marketing Specialist



Zluri (https://www.zluri.com) is a comprehensive SaaS Operations (SaaS Ops) management platform for IT teams. It helps IT teams Discover, Manage, Secure, and Comply across multiple SaaS applications, all from a single dashboard. In short, Zluri puts the IT team back in control of their new SaaS-ified landscape.

We founded Zluri in the mid of 2020, and we are a young start-up. You can get all the adrenaline rush of working here and learn a ton of new stuff every day. If start-ups get you excited, then this opportunity is for you.


You can read more about why we are building Zluri here - https://www.zluri.com/blog/why-zluri-why-now/.


As a Content Marketer, you will completely own inbound marketing & strategy and help drive growth metrics. This involves ideating and executing on a customer and product value focused content plan, a distribution plan as well as building a community focused on our domain.


Roles and Responsibilities


  • Own & manage organic demand and inbound marketing.

  • Be a domain expert, build a cohesive content strategy aligned with marketing goals

  • Create an editorial calendar, delegate tasks, and ensure that deadlines are met.

  • Handle end-to-end distribution of content to maximise inbound targets

  • Produce high-quality content by collaborating with design and writing teams.

  • Help ideate and build assets such as blogs, whitepapers, templates and LPs

  • Understand SEO best practices and ensure all content meet guidelines

  • Collaborate with Product marketing & Demand Gen to streamline campaigns

  • Generate ideas to increase customer engagement.


Requirements


  • 1-2 years SaaS experience mandatory

  • 3-4 years experience in Content marketing/writing

  • Understanding of marketing funnels, buyer personas & SaaS foundations

  • Ability to predict audience preferences with an editorial mindset.

  • Hands-on experience with SEO and tools like Google analytics

  • Expertise in distribution using various channels & platforms

  • Project management skills and attention to detail.

  • Excellent communication and writing skills in English.



Skills


  • Content Marketing

  • Copywriting

  • Design

  • Creativity

  • Search Engine Optimization (SEO)

  • Google Analytics

  • Customer Engagement

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